Courses AI certifications (AI CERTs®)

AI+ Microsoft 365 Copilot Marketing Specialty™

  • From 200 EUR + VAT
  • Self-paced online Start anytime
  • Duration 8 hours of content, self-paced
  • Language English
  • Topic AI Specialization

Overview

What the course covers

The course, the materials and the exam are in English. The description below is the original AI CERTs® text.

  • AI-Powered Marketing Strategy: Learn to align AI-driven marketing initiatives with organizational goals, optimizing customer engagement and maximizing business value across marketing campaigns.
  • Predictive Content Creation & Campaign Design: Leverage machine learning and AI tools to predict content trends, optimize messaging, and streamline campaign scheduling for improved delivery and results.
  • AI-Driven Marketing Resource Optimization: Utilize AI to match skills, forecast content needs, and balance workloads, improving productivity, reducing costs, and preventing burnout within marketing teams.
  • Proactive Customer Insights & Risk Management: Implement AI-powered sentiment analysis and predictive risk detection to identify potential issues in real-time, enhance customer interactions, and strengthen marketing governance.
  • Intelligent Analytics & Decision Support: Build AI-driven marketing dashboards, perform real-time market trend analysis, and automate campaign performance summaries to generate actionable insights from raw marketing data.

Prerequisites

A basic understanding of AI tools and their applications in marketing, proficiency in Microsoft 365 tools and functionalities, a solid foundation in core marketing principles and strategies, the ability to analyze and interpret marketing data, and familiarity with digital content creation and marketing tools.

Audience

Who is it for

Marketing Leaders & Managers: Ideal for marketing heads and managers who want to modernize their campaigns using AI, enabling smarter decision-making, personalized strategies, and data-driven customer insights.

Marketing Strategists & Campaign Managers: For professionals managing multiple marketing campaigns who aim to use AI for intelligent content creation, scheduling optimization, and performance forecasting.

Data Analysts & Marketing Researchers: Designed for professionals responsible for analyzing market trends and consumer behavior, seeking to leverage AI for data analysis, personalization, and predictive insights.

Digital Transformation Leaders: Great for professionals driving digital or AI transformation initiatives, looking to seamlessly integrate AI tools into marketing operations and enhance overall strategy.

AI & Analytics Professionals in Marketing: Perfect for analysts and AI practitioners looking to apply machine learning, predictive analytics, and automation to marketing campaigns and customer engagement.

In the price

What the price includes

  • Self-paced online course with the full learning material
  • The official AI CERTs® exam
  • Digital badge after passing the exam

Course content

Syllabus

Module 1: Introduction to Microsoft 365 Copilot & AI in Marketing

1.1 The Rise of AI in Marketing 1.2 Meet Microsoft 365 Copilot for Marketing 1.3 Copilot & Microsoft Graph: Secure Brand and Data Integration 1.4 Intro to Responsible AI in Marketing 1.5 Case Study: Pulse Creative Agency

Module 2: Core Copilot Skills for Marketing

2.1 Introduction to Microsoft 365 Copilot 2.2 Creating Ad Copy and Campaign Messages 2.3 Campaign Presentation Design 2.4 Blog & Social Media Content Creation 2.5 Case Study: BrandHive

Module 3: Advanced Copilot Applications in Marketing

3.1 Generating A/B Testing Variations 3.2 Personalized Email Campaigns 3.3 Using Copilot for Market Trend Analysis 3.4 Case Study: FreshWave Foods

Module 4: Copilot Studio Agent for Marketing

4.1 Introduction to Copilot Studio 4.2 Designing a Content Request Agent 4.3 Building a Brand Guidelines Q&A Agent 4.4 Case Study

Module 5: Optimizing Copilot in Marketing

5.1 Prompt Refinement for Tone and Messaging 5.2 Integrating Copilot with Analytics Dashboards 5.3 Case Study: AdSphere

Module 6: Responsible AI with Copilot — Policy, Safety & Trust

6.1 Principles in Practice 6.2 Data Protection & Compliance 6.3 Bias, Hallucination & Human Oversight 6.4 Operationalizing Responsible AI

Module 7: Capstone Project — End-to-End Marketing with Copilot

7.1 Introduction and Aim of the Capstone 7.2 Project Overview and Learning Objectives 7.3 Tools Used 7.4 Detailed Step-by-Step Hands-On Guide

Exam

About the exam

  • 50 Questions
  • 90 min Time limit
  • 70% Pass mark
  • Online proctored exam

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Any of our courses can be delivered as a private, in-company training, tailored to your organisation, in English or Hungarian.

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