AI+ Marketing Practitioner™

From 200 EUR + VAT
Self-paced online Start anytime
Duration 8 hours of content, self-paced
Language English
Topic AI Business

Who is it for
What the price includes
Syllabus
About the exam

Overview

What the course covers

The course, the materials and the exam are in English. The description below is the original AI CERTs® text.

AI-Powered Marketing: Explore predictive analytics, customer journey mapping, and automation
Strategic Impact: Learn to develop data-backed, personalized marketing strategies
Future-Focused Tools: Includes chatbots, AI content, and trend forecasting
ROI & Retention: Boost lead generation, customer retention, and innovation

Prerequisites

Understanding of marketing principles, Familiarity with digital marketing tools and concepts, fundamental AI/ML concepts

Audience

Who is it for

Marketing Professionals: Enhance your expertise by integrating AI-driven strategies for smarter, data-backed campaigns.

Digital Marketing Experts: Leverage AI tools to optimize content personalization, SEO, and audience targeting.

Business Leaders: Innovate marketing practices by adopting AI technologies to drive growth and improve customer engagement.

CRM Specialists: Optimize customer relationships with AI-powered insights and automation for more effective communication.

Students & New Graduates: Build a competitive edge in the marketing field by mastering AI tools and technologies.1

In the price

What the price includes

Self-paced online course with the full learning material
The official AI CERTs® exam
Digital badge after passing the exam

Course content

Syllabus

Course Overview

Course Introduction Preview

Module 1: Introduction to Artificial Intelligence (AI) in Marketing

1.1 Understanding AI and Its Core Components Preview 1.2 Historical Context and Evolution of AI in Marketing Preview 1.3 AI Technologies Transforming Marketing Preview 1.4 Applications of AI in Marketing

Module 2: AI-Driven Content Strategy and Personalization

2.1 Introduction to AI in Content Marketing Preview 2.2 Personalization Through AI Preview 2.3 Implementing AI in Your Content Strategy

Module 3: AI in Social Media and Email Marketing

3.1 AI Integration in Social Media Marketing Preview 3.2 Leveraging AI for Email Marketing Success

Module 4: Leveraging AI for Marketing Analytics

4.1 Introduction to AI-powered Analytics 4.2 Predictive Analytics and Consumer Behavior 4.3 Measuring and Optimizing Campaign Effectiveness

Module 5: Ethical Considerations in AI Marketing

5.1 Ethical AI Use in Marketing 5.2 Regulatory Compliance and Standards 5.3 Implementing Ethical AI Marketing Practices

Module 6: Crafting an AI-Driven Marketing Strategy

6.1 Strategic Planning with AI 6.2 Implementation of AI in Marketing Strategies 6.3 Creating a Scalable AI Marketing Plan

Module 7: AI Integration in Multichannel Marketing Campaigns

7.1 Integrating AI in Multichannel Strategies 7.2 Measuring the Effectiveness of AI-Enhanced Campaigns 7.3 Future Trends in AI and Multichannel Marketing

Optional Module: AI Agents for Marketing

1. Understanding AI Agents 2. Case Studies 3. Hands-On Practice with AI Agents

Exam

About the exam

50 Questions
90 min Time limit
70% Pass mark

Online proctored exam

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from 200 EUR + VAT Self-paced online

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AI+ Marketing Practitioner™

What the course covers

Prerequisites

Who is it for

What the price includes

Syllabus

About the exam

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