Courses AI certifications (AI CERTs®)

AI+ Marketing Practitioner™

  • Price 109 EUR + VAT
  • E-learning Start any time
  • Duration 8 hours of content, self-paced
  • Language English
  • Topic AI Business

How you can take it

  • E-learning Start any time · 109 EUR + VAT Order
  • Open course Not available in this format
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Overview

What the course covers

The course, the materials and the exam are in English. The description below is the original AI CERTs® text.

  • AI-Powered Marketing: Explore predictive analytics, customer journey mapping, and automation
  • Strategic Impact: Learn to develop data-backed, personalized marketing strategies
  • Future-Focused Tools: Includes chatbots, AI content, and trend forecasting
  • ROI & Retention: Boost lead generation, customer retention, and innovation

Prerequisites

Understanding of marketing principles, Familiarity with digital marketing tools and concepts, fundamental AI/ML concepts

Audience

Who is it for

Marketing Professionals: Enhance your expertise by integrating AI-driven strategies for smarter, data-backed campaigns.

Digital Marketing Experts: Leverage AI tools to optimize content personalization, SEO, and audience targeting.

Business Leaders: Innovate marketing practices by adopting AI technologies to drive growth and improve customer engagement.

CRM Specialists: Optimize customer relationships with AI-powered insights and automation for more effective communication.

Students & New Graduates: Build a competitive edge in the marketing field by mastering AI tools and technologies.

In the price

What the price includes

  • Self-paced online course with the full learning material
  • The official AI CERTs® exam
  • Digital badge after passing the exam

Course content

Syllabus

Course Overview
  • Course Introduction Preview
Module 1: Introduction to Artificial Intelligence (AI) in Marketing
  • 1.1 Understanding AI and Its Core Components
  • 1.2 AI Technologies Transforming Marketing
  • 1.3 Applications of AI in Marketing
Module 2: AI-Driven Content Strategy and Personalization
  • 2.1 Introduction to AI in Content Marketing
  • 2.2 Personalization Through AI
  • 2.3 AI in Search and Content Discovery
  • 2.4 Implementing AI in Your Content Strategy
Module 3: AI in Social Media and Email Marketing
  • 3.1 AI Integration in Social Media Marketing
  • 3.2 Leveraging AI for Email Marketing Success
Module 4: Leveraging AI for Marketing Analytics
  • 4.1 Introduction to AI-powered Analytics
  • 4.2 Predictive Analytics and Consumer Behavior
  • 4.3 Measuring and Optimizing Campaign Effectiveness
  • 4.4 Ethical AI and Responsible Marketing
  • 4.5 Future Trends in AI-driven Marketing
Module 5: Ethical Considerations in AI Marketing
  • 5.1 Ethical AI Use in Marketing
  • 5.2 Regulatory Compliance and Standards
  • 5.3 Implementing Ethical AI Marketing Practices
Module 6: Crafting an AI-Driven Marketing Strategy
  • 6.1 Strategic Planning with AI
  • 6.2 Implementation of AI in Marketing Strategies
  • 6.3 Creating a Scalable AI Marketing Plan
Module 7: AI Integration in Multichannel Marketing Campaigns
  • 7.1 Integrating AI in Multichannel Strategies
  • 7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
  • 7.3 Future Trends in AI and Multichannel Marketing
Optional Module: AI Agents for Marketing
  • 1. What Are AI Agents?
  • 2. Applications and Trends for AI Agents in Marketing
  • 3. How Does an AI Agent Work?
  • 4. Core Characteristics of AI Agents
  • 5. Importance of AI Agents
  • 6. Significance of AI Agents in Marketing Industry
  • 7. Types of AI Agents

Exam

About the exam

  • 50 Questions
  • 90 min Time limit
  • 70% Pass mark
  • Online proctored exam

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Any of our courses can be delivered as private, in-company training, tailored to your organisation, in English or Hungarian.

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